Rohde & Schwarz and Vantage Towers Sign MoU to Drive Commercialization of 5G Broadcast in Europe

Rohde & Schwarz and Vantage Towers Sign MoU to Drive Commercialization of 5G Broadcast in Europe

11/18/2024

The MoU outlines a collaborative framework between Rohde & Schwarz and Vantage Towers to jointly develop the business and market readiness for 5G Broadcast. Since the commercial deployment of the technology targets multiple applications like Live and Linear Content, Automotive beyond entertainment, Venue Casting and Public Warning Services, having an uninterrupted coverage with an optimal quality of service for consumers is imperative. Hence, the two companies will work together to create an innovative go-to-market model that leverages Vantage Towers' extensive asset base and neutral host expertise, combined with the comprehensive portfolio of network solutions, services, and close relationships that Rohde & Schwarz holds with Broadcast Network Operators worldwide.

"We are delighted to partner with Rohde & Schwarz to bring large-scale 5G broadcast coverage to life. This collaboration combines the strengths of both companies, with Rohde & Schwarz's innovative 5G broadcast equipment being deployed across Vantage Towers extensive network of towers, rooftop sites, and indoor coverage solutions. By utilizing our comprehensive infrastructure portfolio, we are enabling media broadcasters to achieve a rapid and efficient commercial rollout of this cutting-edge technology," said Badiaa Bazarbacha, Co-Managing Director of Vantage Towers Germany.

“5G Broadcast will provide enhanced viewing experiences for consumers on-the-go along with high quality of service for broadcasters through optimized outdoor mobile coverage and specific public indoor venues. Using the locations of Vantage Towers and the Rohde & Schwarz 5G Broadcast solution, we look forward to helping develop a creative 5G Broadcast solution for Broadcasters and BNOs in Europe and beyond,” said Steven Edwards, Vice President Broadcast Distribution, Rohde & Schwarz.

This partnership focuses on facilitating the rollout of 5G Broadcast networks in strategic European markets with expansion planned for additional markets in the coming years.

The cooperation is set to play a key role in the evolution of broadcast and telecommunications industries, positioning 5G Broadcast as a flexible and scalable solution for the future of content delivery in Europe.

www.rohde-schwarz.com



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